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EVENT: CHARITY CRICKET MATCH

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Tata remains IPL title sponsor in record-breaking US$300m deal

Tata Group will continue as the title sponsor of the Indian Premier League (IPL) after agreeing a new five-year deal with the Board of Control for Cricket in India. The contract will run from the 2024 edition of the tournament until 2028 and is worth a league-record I₹2500 crore (US$300.7 million). The Indian conglomerate served as the T20 cricket competition’s title partner in 2022 and 2023 in a deal worth I₹670 crore (US$80.6 million). Tata faced competition for the title sponsorship rights from Aditya Birla Group (ABG), which reportedly tabled a I₹2500 crore bid before the BCCI’s deadline. However, the incumbent was allowed to match that offer as part of its agreement with the governing body.  ABG and Tata were the only two brands in contention, according to The Economic Times, which said the Indian conglomerate’s right-to-match clause had put off other companies from bidding. The Indian outlet also reported that the BCCI had set a base price of I₹1750 crore (US$210.5 million) f...

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